KATHERINE
HAMNETT
“I decided I didn’t want to make a living from the people suffering
at the bottom of the supply chain”
Hamnett is well known as
a campaign for human rights and a political activist, using fashion and her
launch of slogan t-shirts to express.
In 1989 Hamnett commissioned research on the environmental impact of the textile and clothing industry, which unearthed some appalling fact about deaths from contaminated water supplies, deaths from pesticides and poor working conditions in factories. This research ultimately made her pull out of the system and decided instead to go back to manufacturing in order to source and produce an environmentally friendly collection.
Hamnett worked directly with cotton produces, fabric weavers and garment manufactures, where she sourced organically grown cotton, trimmings and threads which enabled her to deal with all aspects of manufacture.
In 1989 Hamnett commissioned research on the environmental impact of the textile and clothing industry, which unearthed some appalling fact about deaths from contaminated water supplies, deaths from pesticides and poor working conditions in factories. This research ultimately made her pull out of the system and decided instead to go back to manufacturing in order to source and produce an environmentally friendly collection.
Hamnett worked directly with cotton produces, fabric weavers and garment manufactures, where she sourced organically grown cotton, trimmings and threads which enabled her to deal with all aspects of manufacture.
In 2006 Hamnett launched her online men’s and women’s
wear collection under the label Katherine E Hamnett, E representing ethically
and environmentally sound. The collection showcased both a wearable and durable
collection.
Hamnett’s aim is to design clothes, which will be both long lasting and well made using high quality materials.
Hamnett’s aim is to design clothes, which will be both long lasting and well made using high quality materials.
One of Hamnett’s most significant impacts was her collaboration with Tesco. She persuaded them to buy the cotton size months ahead of season and cut out wholesalers and agents. Hamnett during this project worked directly with fabric suppliers, this enabled her to produce fabrics such as a blend of organic cotton with 4% recycled polyester, this allows the fabric to be permanently pleated.

The
collection was made from sustainable fabrics, such as organic cotton, silk and
recycled polyester. The garments where eco conscious however, still embraced
1950’s style silhouettes, and therefore didn’t loose there aesthetic qualities
despite being organic.
“There is no shape, without shadow”
Sarah Ratty is the designer behind Ciel, creating hip
label with sustainable fabrics and socially conscious production.
Ratty is a self-taught eco designer, and in 1990 became one of the pioneering eco designers, the group held their own alternative fashion shows. She was then offered the use of a shop space close by to London’s Liberty. Here she staged a installation which caught the attention of editors and stylists.
Ratty is a self-taught eco designer, and in 1990 became one of the pioneering eco designers, the group held their own alternative fashion shows. She was then offered the use of a shop space close by to London’s Liberty. Here she staged a installation which caught the attention of editors and stylists.
Ratty was also involved in an Oxfam project, where she
worked with waste knits, to create new patchworks from old materials.
She also captured the attention of the fashion press such
as i-D when she worked with old sleeping bags and denim these where then sold
in boutiques Browns and Whistles.
In 1996 Ratty showcased her first sustainable collection
at London Fashion Week, rather than using ecological fabrics Ratty worked with
recycling garments due to sourcing difficulty.
I feel however, that the collection looks natural and
earthy and portrays its eco processes and manufacture; unlike other designers I
have looked at e.g. Noir. This for me is disappointing, as I would want a eco
conscious collection, but for its aesthetic qualities to still be as important.
STELLA MCCARTNEY
“I’m not going to stand here and claim to be 100% green o 100%
perfect all the time”
McCartney is known for refusing to use fur when designing
for Chloe, and now for her own label.
After her mother died in 1998 Stella took up her mother’s strong passion for campaigning for animal rights, by supporting PETA in they’re anti fur campaign.
After her mother died in 1998 Stella took up her mother’s strong passion for campaigning for animal rights, by supporting PETA in they’re anti fur campaign.

In 2009 McCartney took sustainable fashion further and
created a completely green collection exclusive to New York’s Barneys. The
collection consists of oversized jackets, coat knits, shorts and other pieces
that recycle fabrics and trims from pervious collections.
Stella is not only green through her apparel, but also
through company operation. All Stella
McCartney stores, offices and studios in the UK are powered by Ecotricity, a
company that invests the money its customers spend on electricity into clean
forms of power like wind. Stella
is also a certified carbon natural company that offsets over 3000 tonnes of CO2
annually to initiatives.
For SS12, Stella launched a “eco
friendly” collection of sunglasses. The collection is made from 50% natural and
renewable resources, from nautral origins e.g. caster oil and citric acid. The
glasses are available in a range of neutral tones, browns, greens,grays, nudes
and berrys. This reflects the enviromental conciousness of the collection,
whilst echoing Stella’s signature pallet.
Marks
& Spencer
Stuart Rose, chief executive
has developed the company an actor of environmental and ethnical issues,
throughout its manufacture and operations.
M&S has been developing
policies on safety and elimination harmful chemicals and dyes from its sources.
With this it has progressed to develop its own factory where safety and
environmental issues come first, this is something that M&S hope other
brands will follow.
In 2007, as sustainable garment
production was in the height of the media Rose announced a “plan A”. This was
the company’s intentions, of a environmental policy over five years. The policy
states;
· To
become carbon neutral company
· Be
sending nothing to landfill sites
· Launching
organic cotton, linen and wool lines
· All
polyester products, will be made from recycled plastic products
In 2011
M&S launched their first Carbon Neutral bra, forming part of the new
Autograph collection. The collection (four styles of bra, three knickers, and
suspenders) was manufactured at the M&S eco factory, in Sri Lanka.
The
factory’s local community also benefited from this as it purchased, its carbon
credit offsets, and is working with nine local farmers to plant over 6000 trees
in desolate land.
1 comment:
great post.
x Angie
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