Wednesday, 25 January 2012

After browsing through Elle, I picked up on a stylist Juhee C. After researching into Juhee I found he currently works as the stylist for Korean Elle, and his fashion stories are incredible!

This fashion story is by Juhee C, for Korean Elle.

On some of the images there doesn’t appear to be much lighting on the faces, which makes the clothing stand out and catches your attention.  
There are three models within the story; the main model appears to be a mother and the other two models which are the children. The styling also suggests that they are portraying children, as on some of the images they are dressed in uniform attire (shirts, skirts and knee high socks) their hair is also childlike, wiry and natural.
The mother one the second image has her hand over what appears to be her daughter’s mouth. This particular image is also quite mysterious, the background is black and the models are wearing black. This makes the models look like there lurking and coming from the background. This also suggests an evil step mother, and she could be feeding her children poison in the form of grapes and Clementine’s which Juhee has used as props. There is an image within the story where a fruit has been chopped in half and inside it is rotting, this could suggest the mother’s personality and her wicked side in which she treats her children, and that this is ultimately poising her children. It could also suggest the way in which the children feel that they are falling apart inside due to their mother’s treatment. Another reason that supports this is on the second image the daughter is wearing a jumper and seems to be in bed, her makeup is pale which makes her appear ill. In the left corner are some grapes hanging as if her mother is offering them to her, the model however looks frail and scared almost as if she’s looking to the camera for help. This is also suggested in the title; innocence. The children seem innocent like they need taking care of, they appear young and vulnerable.
There is also an image which is all three models together almost a family photo type image, however the mother is the main focus in the image and appears strong and assertive. The children however look frail and unhappy almost as if there being controlled.
The last image of the story also backs up the view of the evil mother it is almost as if she is towering over her, and watching her every move. In most of the images the mother has her hand on the child’s shoulder; this suggests that the mother does this to show that the child is hers and that she has control. This could link in with the fairytale Snow white in which the evil Queen that is infact her step mother tries to kill her, the Queen in the story also poisons an apple and cuts it in half. 
I think the target market, would be someone who has an imagination as you have to question the images to understand.

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